Earlier this year, Focus Features were looking for designs for a Seinfeld Themed Food Truck that would obviously feature the many foods that were included in the iconic series. To begin, I was blown away how many episodes and memorable scenes included food. Never really gave it a think until I started on this assignment. Anyhow, right away this was going to be a challenge. Shifting plus restrictive guidelines and certain styles of work (not bad mind you) that they were clearly favoring was not my forte so to speak. So, to stand out I decided to go in a campaign type of direction that would feature simple ironic graphics and tagline from the TV show. Clean, strong and funny.